Sell less. COLLABORATE MORE!
So, I’m in Egypt delivering my Value Selling Program. And guess what?
An Operations Manager walks up to me during a break and says, ” I love your
principles about creating value. Why? Because although I’m in Operations I
have to sell my ideas to my staff to get them to take new action. Your
workshop could be called How to Sell an Idea!”
And btw, how do you sell an idea? You don’t!
Instead, you create a collaboration culture that enables the
client/prospects/teammates to draw their own conclusions about making
changes in their behavior.
In short, their self-discovery is more powerful than your sales
So, sell less and COLLABORATE MORE – that’s how you sell an idea!