So, I’m here in Paris helping Sales/Marketing/Customer Service improve sales performance.
Q: What was the challenge?
Let me explain. Most internal sales processes are complex (too many forms, pages and spreadsheets). And because of this complexity, execution of the processes works in the book, but not on the streets…of reality.
In contrast, what’s simple is easy. And what’s easy gets done! Hard doesn’t get done.
Face it. Simplicity is the genesis of Genius! Think about Google. Consider Apple. Shop Amazon.
You want do grow like Google? Innovate like Apple? Achieve like Amazon? Then, K.I.S.S. That is, Keep It Simple Strategists.